![]() ![]() That’s a basic rundown of how it works, but how much does everything cost? How much does WhatsApp’s API service cost? Image: KnowTechieīelow is a sample of the current rate card showing the cost per conversation in USD for business-initiated and user-initiated conversations, effective until May 31, 2023. WhatsApp also makes money from these click-to-WhatsApp ads. Free entry conversations (ads that lead to WhatsApp or a Facebook Page CTA).Free-tier conversations (1,000 free messages per month).User-initiated conversations (a conversation with a business initiated by a user).Business-initiated conversations (a conversation with a user that was initiated after the 24-hour customer service window).WhatsApp Business Platform uses a conversation-based pricing model. A look at the WhatsApp Business Platform pricing structure While WhatsApp Business (for small businesses) is free, the WhatsApp Business Platform (for medium to large businesses) isn’t.īusinesses can access the WhatsApp Business Platform via third-party providers/resellers known as WhatsApp Partners or Business Service Partners (BSPs) for a fee.īusinesses that don’t want to go through a BSP can access the platform directly through the WhatsApp Cloud API, also for a (smaller) fee. WhatsApp makes money through the WhatsApp Business Platform, formerly called the WhatsApp Business API. So, back to the question, does WhatsApp make money? The simple answer is ‘yes,’ but it’s not through the botched in-chat ads, the free WhatsApp Messenger, or even the WhatsApp Business app. You would expect that there was money to be earned. Meta spent a whopping $22 billion to purchase WhatsApp from Brian Acton and Jan Koum in 2014. Quick Answer: WhatsApp makes money in two major ways: the WhatsApp Business Platform (formerly WhatsApp Business API) and click-to-WhatsApp ads.ĭoes WhatsApp make money? If yes, then how, seeing that it is free to use and ad-free? If you’ve been asking these same questions, you’re not alone. ![]()
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